⬤ 01. Challenges

Harmonizing traditional Indian motifs with modern aesthetics, while navigating regulatory compliance and appealing to diverse consumer tastes.

Cultural Fusion: Balancing traditional Indian elements with contemporary design to reflect the brand’s identity accurately.

 

Regulatory Compliance: Ensuring all packaging designs adhere to legal requirements and regulations regarding alcohol labeling and marketing.

 

Consumer Appeal: Understanding and catering to the diverse tastes and preferences of the target audience while maintaining authenticity.

 

Brand Storytelling: Effectively communicating the rich heritage and cultural significance of Indian wine and beer through branding elements.

 

Labeling Constraints: Dealing with space limitations on bottle labels while incorporating essential information such as alcohol content, ingredients.

⬤ 02. Experience

Putting our focus on
changing the way people
think of mobile experience.

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