Taj Indian
⬤ 01. Challenges
Harmonizing traditional Indian motifs with modern aesthetics, while navigating regulatory compliance and appealing to diverse consumer tastes.
Cultural Fusion: Balancing traditional Indian elements with contemporary design to reflect the brand’s identity accurately.
Regulatory Compliance: Ensuring all packaging designs adhere to legal requirements and regulations regarding alcohol labeling and marketing.
Consumer Appeal: Understanding and catering to the diverse tastes and preferences of the target audience while maintaining authenticity.
Brand Storytelling: Effectively communicating the rich heritage and cultural significance of Indian wine and beer through branding elements.
Labeling Constraints: Dealing with space limitations on bottle labels while incorporating essential information such as alcohol content, ingredients.