Website December 17, 2023

Trillionaire

In the ever-evolving world of fashion, streetwear has undoubtedly cemented its place as a driving force, bridging the gap between comfort, self-expression, and style. As enthusiasts constantly hunt for the latest urban trends, a new brand is emerging, set to revolutionize and redefine the streetwear game. Allow us to introduce you to “Trillionaire” – a name that boldly embraces the essence of exclusivity and pushes the boundaries of fashion, art, and culture.

Task

In the ever-evolving world of fashion, streetwear has undoubtedly cemented its place as a driving force, bridging the gap between comfort, self-expression, and style. As enthusiasts constantly hunt for the latest urban trends, a new brand is emerging, set to revolutionize and redefine the streetwear game. Allow us to introduce you to "Trillionaire" – a name that boldly embraces the essence of exclusivity and pushes the boundaries of fashion, art, and culture.

  • Client

    Trillionaire Clothing LLC

⬤ 01. Challenges

Maintaining the balance between opulence
and health-conscious appeal while capturing the essence of exclusivity that was essential for successful design execution.

Brand Alignment: Aligning the imagery and messaging of a juice brand with the luxury and exclusivity associated with a clothing line like Trillionaire Clothing.

 

Visual Consistency: Maintaining a consistent visual language across UI design, bottle aesthetics, and overall branding to reinforce brand identity.

 

Target Audience Appeal: Balancing the appeal of high-end fashion with the health-conscious messaging typical of juice products to resonate with Trillionaire Clothing’s affluent consumer base.

 

Packaging Innovation: Designing bottle packaging that not only reflects the brand’s opulence but also ensures practicality and shelf appeal in a competitive market.

 

Market Differentiation: Standing out in a crowded juice market while maintaining the sophistication and uniqueness synonymous with the Trillionaire Clothing brand.

⬤ 02. Experience

Crafting this brought the challenge of seamlessly merging innovative UI, striking t-shirt designs, and a branding strategy exuding opulence and exclusivity, redefining luxury in fashion.

Creating a novel experience while designing for Trillionaire Clothing involved merging cutting-edge UI concepts with captivating t-shirt designs, all while crafting a cohesive branding strategy that embodies opulence and exclusivity, setting Trillionaire apart in the fashion realm.

Color palette

/ Foundations
Primary
#ED2323
SCSS var
$color-red

R 0
G 122
B 255
  

Magnetic Red

Beige
#B87A1E
SCSS var
$color-beige

R 0
G 122
B 255
  

Golden Beige

Grey
#EFE8DC
SCSS var
$color-grey

R 0
G 122
B 255
  

Neutral Grey

Black
#ED2323
SCSS var
$color-black

R 0
G 122
B 255
  

Moonlight Black

Typography

/ Scales

Typefase
Beatrice Regular

Usage
Headlines

Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Typefase
Beatrice Regular

Usage
Headlines

With more than 16+ years of experience, our team has become a leader in digital design and innovations.

Typefase
Beatrice Regular

Usage
Headlines

With more than 16+ years of experience, our team has become a leader in digital design and innovations.
⬤ 03. Mobile Experience

Putting our focus on
changing the way people
think of mobile experience.

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