Cybers is a technical term derived from ‘cybernetics’ from a Greek word kubernētēs which is an abbreviation for the science of communications and automatic control systems, basically relating to computers and the internet. Now, why is Cyber used? All the information of this world, be it critical or general, is now on the Internet, from secret governmental plans to personal user data (photos, videos, documents, etc.) is all with a big brother who is watching all this information flow through. I just cleared you with the fact that what is Cyber and why is it important.
Let’s come straight to the point: what is Cyber Security? We just learned all the information we need to keep it safe, which requires some methods. These methods can be examples of different Penetration Testing tools that generally are used by black hat hackers or by Reverse Engineering, which reverses the attack done on the sensitive information for making it back to normal.
‘Cyber Security’ basics
Landing pages are one of the most effective ways to convert a visitor into a lead. While the purpose of many content pages on websites is to provide information; landing pages are designed for collecting contact information. Very effective landing pages combined with targeted traffic can give a conversion ratio of as high as 50-60% and in some rare cases even more than that.
Putting up several landing pages inside your blog or main content website increases the chances of more people coming to those landing pages via search engines, referral and direct traffic and hence it increases the chances of lead collection. You can also have different banners in your blog which link to one of your own landing pages. Another effective method of bringing traffic to such landing pages is via YouTube content marketing which will be explained in detail in another article.
Different landing pages are attractive to different people or groups and hence one should never rely on only one landing page. And its often a good idea to send traffic to the landing page via a blog and then measure which landing page performs better. HubSpot.com, a leader in Inbound marketing software and methodology recommends that a business should have as much as 40-50 landing pages with different offers.
You can design a landing page on your own or you can use some plugins and themes that are available in the market which makes the creation of landing pages very easy. Optimize Press is one such WordPress theme which can help you create landing pages easily.
2. Unblockable Popup Forms
Unblockable popups which you may have seen in many websites and blogs are one of the best ways to convert web traffic into leads. Anywhere around 2% to 10% of your daily blog traffic is likely to convert into leads based on the effectiveness of your offer.
For WordPress, there is a plugin called Popup Domination which can create aesthetically pleasing popup forms on your website. The plugin is a premium plugin and it also offers split testing and tracking options.
3. Notification Bars
Notification bars are the full wide banners on the top of the websites. Internet users have been “trained” to pay attention to the notification bars because the browsers usually display warning messages like a missing plugin or a blocked popup in the notification bar. Such bars stay on the top of everything and many such bars can be configured to stick to the top even when people scroll down the website. It is a very good attention grabber.
One can put an email form in the notification bar itself or there can be a link to one of the landing pages from the notification bar. The following image from ProBlogger.net shows an email optin form on the notification bar.
HelloBar.com is a good solution for notification bars. They have different plans based on how many clicks you will receive and they also offer split testing options where you can track the performance of different words and call-to-action links. However HelloBar.com is a bit pricey and if you want a free solution you can go for the WordPress plugin called Notification Bar. The options in it are limited and works only for WordPress. If you search around, there are many free and paid alternatives to put up a notification bar in your website.
4. Welcome Redirects
It is possible to redirect the first time visitors of your blog to a landing page where they are asked to opt-in in return for something valuable such as a free e-book or a newsletter. Such plugins will only redirect new visitors and returning visitors will only see your home page. The following image shows how Mixergy.com has made use of the welcome redirect to convert first time visitors into leads.
Though this is a very good option for capturing a lot of leads in a short period of time, it is not the most recommended method. It affects the user experience on various levels. Example, a returning visitor may not visit the website from the same device or location and hence he may be treated as a new visitor and redirected to the landing page. Another problem with such plugins is that they do not work when some caching system is turned on. Turning off the caching system will slow down the website load speed and also consume more server resources.
Such welcome redirects can be used for a short period of time to get a boost in leads and then it can be turned off.
5. Headers Forms
You can place an opt-in box in the header area – the most valuable piece of real estate on any website. Studio Press has a theme called Generate which has a header opt-in form built into it. You can also develop a custom theme if you have the resources and also split test it to improve its conversions. I have looked around and there is no WordPress plugin which can make header opt-in boxes, yet. But maybe someone reading this post will get the idea and develop something which will help guys like you and me!